Are websites getting prettier by the day?

Creativity in web design never seems to slow down and almost seems as if developers never run out of ideas. However, instead of individual creativity, the coming years are showing “trends” – common themes that most businesses and organizations are picking up. Its important to keep up with these trends since you definitely do not want the website of your business to go out of style.

One trend in web design that is immediately noticeable is the parallax animation, which evolved significantly from the interactive elements and particle background animations of modern websites. The parallax effect is when object closer to you appear to move faster than objects further away. This effect in real life is barely registered in our brains because we experience it every time we travel in a vehicle. However, when it used on websites, the effect is much more surreal, smooth, and neat. Along with the parallax effect we see another trend that made its way to web design and that’s abstract art compositions. Minimalist solid colour shapes have always been around but what is new is how web designers are choosing to use them. This year we are seeing more and more websites feature Picasso-esque geometrical compositions used in different elements of websites to make users feel a certain way.A picture is worth 1000 words and so to see for yourself how good website design works you can go to web design Torquay.

Scrolling transformations are also becoming extremely popular. The reason for this is to keep users (or customers) on the website as long as possible, making scrolling more interactive makes the website less static and more interesting. The designs that are actually used for scrolling can be impressive. Incorporated into these designs are digital representations of physical products (squares and rectangles for mobile phones and splashes for paint, smears for nail polish). When done right, these designs are visually pleasing.

Comfortable colours are also becoming the norm of web design and users are so ready for it. Computers have become omnipresent, and most people are required to spend the majority of their time looking at one. It is certainly great to see web designers taking into consideration the strain it causes to stare at screens and using softer colours that are easier on the eyes to try and mitigate this issue. It also explains the growing trend towards a “dark mode”. 3D colours are also making a mark on website design where colours transition and morph with user interaction. Apple is at the helm of this innovation and pretty soon, other tech companies and websites will follow suit.

Websites are also becoming more conscious about causes and social responsibility, especially in the wake of the COVID-19 pandemic. Businesses understood that during the pandemic, the internet becomes a haven of sorts. In solidarity or aligning their brand with a pro-social movement, businesses focused the design of their websites to be more impactful and meaningful.

In conclusion, you can see how web design evolved to be more realistic and interesting over the years. If you are learning these trends for the first time, then the website of your business needs renovation and update.


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